Crystal Hughes

Crystal Hughes has been at Prudential for five years and is the Vice President of Business Outcomes Management in the US Business Service organization. In this role, she leads a cross-business empowered team that delivers Intelligent Service Automation, Business Growth, Business and Operational Reporting & Insights, Service Transformation Management, Digital Adoption, and Targeted Quality and Proficiency programs. Prior to US Business Service, Crystal served as Head of Partnerships, Sales Enablement, Lead Management, and Marketing Operations Strategy in the Customer Office.

Crystal came to Prudential from American Express, where she spent 10 years in various roles, including Business Development, Strategic Planning, Partnership Management, New Product Development, Cross-Channel Acquisition Strategy, Tele Acquisition Channel Management and Sales Enablement. In these roles Crystal launched first-of-their-kind innovations, built new foundations for growth, and delivered record-breaking performance across the business. Prior to American Express, Crystal owned and operated her own small business for several years.

Crystal holds an MBA in Marketing from the University of Minnesota and a BA in Political Science with a focus in International Business from the University of Wisconsin - Madison. She hails from California but considers herself a native Minnesotan where she was raised. She currently lives in Fredon, New Jersey.