Brice Ballard

Brice Ballard is Vice President, Head of Individual Life Sales & Marketing at Gen Re. He has responsibility for client management as well as sales and marketing initiatives for the Individual Life products. Prior to joining Gen Re, he spent over 25 years with two direct insurance companies on a variety of life, health and retirement insurance products including responsibilities for product development and management, pricing, strategic initiatives, marketing, sales, risk management and operations. Brice graduated from the University of Iowa with a B.S. in Actuarial Science. In addition, he is a Fellow of the Society of Actuaries, a Member of the American Academy of Actuaries and is a CFA charterholder. In addition, he is a member of the Society of Actuaries Product Development and Reinsurance sections.