Jason Hoyle

A leader who takes pride in helping both the organization and his team achieve growth, Jason Hoyle promotes collaboration within OneAmerica Financial and throughout the financial services industry. By strengthening connections and bringing forth innovative ideas, Jason advances marketing across product and distribution, as well as brand and enterprise, to help bring more certainty to the audiences OneAmerica Financial serves every day.

Before joining OneAmerica Financial in 2022, Jason built a marketing career spanning more than 20 years. He has served as a vice president at Principal Financial Group and T. Rowe Price and holds extensive expertise in marketing and customer experience in financial services. Jason and his team at Principal Financial Group earned a 2018 North American Effie Advertising Silver Award for Principal’s “We can help you plan for that” campaign. Additionally, through his leadership and vision, the OneAmerica Financial team won a 2025 Gold Stevie® award for thought leadership campaign of the year from the 2025 American Business Awards (ABA) organization. Jason started his career in marketing at SEI Investments and in merchandising at Lowe’s Home Improvement, where he developed a passion for serving customers and helping them identify products that fit their needs.

Jason received his MBA with concentrations in marketing and entrepreneurship from Wake Forest University and holds a bachelor’s degree in American government from the University of Virginia. A die-hard University of Virginia Cavaliers sports fan, Jason lives outside of Washington D.C., with his two children and partner. Together, they enjoy visiting museums, mountain biking, baking, traveling to learn more about new places, people and cultures.