No one should be on their own after the death of a loved one and wage earner. Thankfully, there is a product that provides financial security to families in the event this happens. Life insurance is there for individuals, families and small business owners by providing them with financial protection in good times and bad.
Just 52% of Americans say they have some type of life insurance coverage.
38% of Americans say they need life insurance or more of it.
51% of widowed women are either living paycheck to paycheck or struggling to manage bills after a spouse’s passing.
Life insurance is a long-term agreement (contract) between a policyholder and an insurer. These policies provide benefits to loved ones after the policyholder passes away, but many also offer living benefits. This allows people to access features like cash value or certain accelerated benefits to help cover financial needs during difficult times.
90 million American families count on us for financial security. Life insurance can help cover daily living expenses, making it easier for families to stay in their homes and afford education expenses.
Small business owners may need help covering costs and keeping doors open during hard times, and nearly one-fourth have whole life insurance to support those needs.
Life insurance provides a foundation of security, offering peace of mind and certainty during uncertain times. In 2024, life insurers paid out $89 billion in life insurance benefits, helping families navigate some of life's most difficult moments. By providing financial protection when it's needed most, life insurance can also help families build a stronger financial future for generations to come.
