b'Working in Americas Best InterestOur industrys mission is to help more Americans achieve financial stability, retirement security and peace of minda responsibility that requires fidelity to the highest standards of conduct and safeguards the ability of middle-class Americans to access retirement savings tools.Achieving a Harmonized National Standard of Care for ConsumersConsumers rely on sound recommendations from financial professionals as they prepare for and enter retirement. Ourindustry supports consistent and clear protections for savers and retirees. We worked closely with the National Association of Insurance Commissioners (NAIC) and the Securities and Exchange Commission (SEC) on a harmonized best interest standard of care.With our significant input, in 2019 the SEC adopted Regulation Best Interest and Form CRS. The new standards add significant consumer protections, increase transparency around client/customer relationships, and preserve consumer access to valuable services.A best interest approach means consumers in the market for certain annuities and other financial products will receive better information, in plain English, to help them make informed decisions. Financial professionals will have to act withcare, skill, and diligence while mitigating or eliminating potential conflicts of interest that might influence recommendations.With the SEC work complete and the NAIC initiative close behind, we continue to engage with the Department of Labor presenting our industrys high standards and principles for consumers.4 ACLI2019 ANNUAL REVIEW'