ACLI's advertising campaign for the 110th Congress emphasizes the life insurance industry's mission of advocating protection, savings, and guarante ed income for all Americans. Ads appear in Capitol Hill news publications and websites as well as on radio in the Washington, D.C. area.
The campaign drives viewers to an interactive game, Protect Your Future, that encourages Americans of all ages and income levels to learn about the right combination of protection, savings, and guaranteed income products to maximize their financial potential. Play our Protect Your Future game now!
Campaign components:
- Print ad, Magic
- Print ad, There are Better Ways to Financial Security
- Radio ad, Roller Coaster, airing on WTOP
- Online ad appearing on numerous news sites covering Capitol Hill.
Also view and listen to our ads that appeared in various news outlets inside-the-beltway during the first session of the 110th Congress :